In his book, “Consumed: How markets corrupt children, infantilise adults and swallow citizens whole”, Benjamin Barber notes that capitalism requires us to ‘need’ all that it produces in order to survive. In doing so, capitalism has morphed from its origins… Read More ›

Not a penny more

Of all the tactical weapons available to retailers when promoting their wares, the seemingly simplistic ploy of pricing could have more powerful leverage than one would imagine. In the competitive midst of brand power and corporate identity, it appears that… Read More ›

The great escape

It goes without saying that an economic downturn gives rise to inevitable changes in consumer behaviour, particularly when it comes to the spending habits of the broader consumer market. The mere utterance of the word ‘recession’ invokes images of impoverished… Read More ›

On an impulse

If an impulse purchase is defined as “anything that you didn’t intend buying when you walked into the shop”, then pretty much most of what I buy can be classified as an impulse purchase. Let’s get real – our lives are… Read More ›